Soon when we look across the tracks from our south facing balconies and rooftops, we will see a familiar community name. Announced on January 10th by Exhibition Place in a press release, the Allstream Centre will be renamed to the Beanfield Centre.
The Way it Should Be
Beanfield’s down to earth yet honest tagline of “the way it should be” couldn’t be more true. They are huge community supporters both on the residential and commercial side of Liberty Village.
Embarking on a Bigger Venture
Since the company’s humble beginnings in a small basement office at the Toronto Carpet Factory to wiring many of the condo buildings in the neighbourhood and beyond, they are ready to take on an even bigger feat. Aside from the many residential buildings, Beanfield has gained momentum in the last couple of years, having won the contract to provide the network infrastructure for the 2015 PanAm Games. They also are the providers for the network of the Waterfront Toronto including the future development of the Waterfront Innovation Centre. What else is on their radar? The naming rights to the Exhibition Place’s Conference Centre.
In the official Exhibition Place Press Release, it stated,
“Effective March 1, 2017, Toronto City Council has approved a multi-year sponsorship agreement between Exhibition Place and Beanfield Metroconnect for the title sponsorship of the conference venue to be called Beanfield Centre”.
This is a 10 year agreement. Exact details of the agreement will be made public in March. What is known is that a new logo, and over time telecommunication services will be provided by Beanfield to the building. And don’t forget the big signage that will be seen on the exterior of the building! According to meetingscanada.com, the conference venue is LEED Silver certified and is 160000 square feet.
Congratulations Beanfield and thank you for all that you do in the community!